Turning the Super Bowl into a Lynn University classroom

12 sports management students are going to Tampa to get hands on experience at the Super Bowl

Published Jan. 21, 2009

“The Super Bowl Experience” – an innovative, semester-long, three-credit course at Lynn University – culminates Jan. 29 – Feb. 2 when two sports management professors at the south Florida liberal arts university take 12 students to Tampa to work and learn at the Super Bowl.

“Our students take what they learn in class and come to the Super Bowl and become a big part of it all,” says Ted Curtis, who co-teaches the course with fellow sports management professor Chad Barr. “For Lynn students, learning doesn’t end in the classroom – it begins there.”

This experience is not just fun and games. Students spent this past fall semester learning about the realities of the billion-dollar sports industry through readings on stadium operations, papers and exams on pro sports administration, in-class debates on the value of Super Bowl advertising, and conference calls with experts in the field.

While in Tampa, the students’ work will include:

  • running operations for the NFL Charities Golf Tournament
  • working up-close with sports hospitality industry leader PrimeSport to help supervise the company’s Club 009 parties, the hottest events on Super Bowl Sunday
  • supervising activities at The NFL Experience interactive fan program
  • assisting at a college-preparatory conference with the Super Bowl Host Committee

“This active learning experience will serve as a lesson that our students will take with them to their future careers as sports executives,” says Curtis, who has taught at Lynn since 1998.

Active learning is a hallmark of the Lynn sports management education, such as:

  • NCAA Men's Final Four, as part of “The Final Four Experience” course
  • ESPN Winter X Games, as part of “The X Games Experience” study tour class
  • Baseball Winter Meetings, at the university’s own baseball executive conference
  • BCS National Championship Game, Orange Bowl, Champions Tour’s Allianz Championship, the International Tennis Championships and dozens of others