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Lynn’s personalized campus visit receives recognition
Published Nov. 28, 2012
Inside Higher Ed, one of higher education’s leading national trade publications, featured Lynn University’s revamped campus visit experience as an example of universities investing in prospective students.
According to Gareth Fowles, Lynn’s vice president of enrollment management, "The general philosophy behind Lynn’s approach is to give students a sense of what being a Lynn student might be like, ‘an insider’s view of Lynn.'”
The Sept. 27 article, “The ‘You’ in ‘University Tour’” by Kevin Kiley, lists several tactics that makes each prospective student’s visit to Lynn special including:
- individualized parking spots with his/her name
- student-led campus tours
- lunch in the cafeteria with faculty members
- one-on-one admission counseling
In addition, Lynn’s Office of Admission sends daily emails to students, staff and faculty that list the names, hometowns and interests of each prospective student visiting that day.
The Inside Higher Ed article reads, "The result is an experience that departs significantly from the traditional tour and Q&A session that dominate the world of campus visits. It is a resource-intensive model, requiring significant participation from students and faculty members, but it is an investment that Lynn administrators say has paid dividends. Last year the college had 1,600 visits, a 14 percent increase over the previous year. It also enrolled the largest incoming class in the past five years."
Taryn Hamill, a 2008 and 2009 Lynn graduate, now serves as Lynn’s campus visit coordinator, overseeing every student's visit to make sure he/she has the best experience possible.
According to the article, "Administrators said they regularly hear positive feedback from visitors about how the visits go. Students and parents regularly comment on how different the experience is from the tours they've gone on at other colleges and universities."
“Gaining recognition of this nature by a trusted and premier source such as Inside Higher Ed is a wonderful testament to our university,” said Hamill. “With the release of this article, our visit program is no longer a best kept secret. I can say with confidence that no other institution can mimic the passion of the Lynn University community in the recruitment of future graduates.”