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Lynn University names first chief marketing officer
Published Aug. 19, 2014
Lynn University recently appointed Sherrie Weldon as its first chief marketing officer(CMO). Since joining Lynn in August of 2013, Weldon has been an integral part in updating the university’s image and elevating its brand to reflect the innovative, entrepreneurial spirit that embodies the Lynn community.
“At this stage of our accelerated evolution, we’ve been looking for someone who could pull together all the remarkable elements of Lynn University and tell our story in unique and interesting ways,” said President of Lynn University, Kevin M. Ross. “Sherrie’s experience across multiple sectors and her keen communication skills make her an ideal choice as the university’s first chief marketing officer.”
With this appointment, Lynn joins a handful of universities that are attracting high-level marketing professionals from the private sector, including Florida’s own University of South Florida. The growing population of strategic and visionary marketing leaders in university cabinets emphasizes how the higher education industry is embracing new models and best practices from other industries.
“Lynn is an entrepreneurial institution,” says Weldon. “We are transforming the way universities teach and students learn, and our brand needs to reflect that innovation to more effectively tell our story.”
As CMO, Weldon will continue to oversee the modernization of the university’s brand, its incorporation into the campus culture and its alignment with the university’s 20/20 strategic plan. As part of these efforts, the university will start the school year with new university-wide brand guidelines. Weldon’s tenure to-date also includes a new athletics brand for Lynn’s national champion Fighting Knights and wide recognition of the university’s innovative tablet-based learning initiative.
An experienced senior executive and strategic marketer, Weldon’s career has spanned over 20 years of corporate and agency roles in New York, London and San Francisco. She has worked for leading brands including Sony, Philips, HP, Xerox, FTI Consulting and Florida State University.
Lynn University has also appointed Stephanie Brown as marketing and communication director. Brown has nearly 10 years of agency experience advising corporations and trade organizations on communications challenges related to branding, strategy, crisis management and media relations. Brown spent the past four years in Brussels, Belgium, where she served as a senior director at FTI Consulting.