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Lynn University hires marketing director with global experience
Published Aug. 19, 2014
Stephanie Brown joined Lynn University this June as the director of marketing and communication. Brown has nearly 10 years of domestic and international agency experience. In her latest role as senior director at FTI Consulting in Brussels, Belgium, Brown advised organizations—from Fortune 500 companies to smaller international trade organizations—through a variety of communications needs including re-branding, positioning, crises and change communications.
“Lynn’s international student population and commitment to redefining teaching and learning is tangible,” says Brown. “I witness on a daily basis a degree of innovation that larger schools wish they could achieve, and I look forward to helping communicate those. In just one example, Lynn’s iPad initiative is saving students up to 97 percent the traditional cost of new text books—that’s hundreds of dollars every year—and there’s more where that came from.”
Brown’s addition to the university highlights a wider higher education industry trend to continually adopt corporate business practices in every-day operations. In fact, just last year Lynn welcomed global marketing expert Sherrie Weldon to the team. Weldon today is Lynn’s first chief marketing officer.
“Lynn is at a pivotal moment in its evolution,” says Weldon. “Stephanie is a great fit because she is a planner and an achiever. She has a strong bias for action that aligns with Lynn’s entrepreneurial spirit and will help the university continuously adapt for the future.”
At Lynn, Brown’s ongoing responsibilities include managing internal, external, multimedia and crisis communications initiatives that support the university’s mission and vision. Since joining the team, Brown has helped Weldon launch the university’s new brand and the Lynn Fighting Knights sponsor local NBC affiliate WPTV-TV’s August 16 Back to School Expo.
Considering her varied agency background, Brown can comment on a range of topics including branding and positioning, internal and external communications, and strategic messaging and communications including change management and crisis preparedness.