Lynn University class returning to the Final Four

Sports Management students will spend time in Houston compiling news reports, volunteering and meeting with industry practitioners

Published Mar. 01, 2011

This month, 12 Lynn University sports management students and two professors in the College of Hospitality Management are using the NCAA’s premier event - the NCAA® Men’s Final Four® - as a learning lab, culminating with a class trip to Houston, March 30 to April 5.

The trip to the site of the college basketball championship concludes the three-credit course, entitled, “The National Championship Experience.” Sports management students from Lynn University will spend the week zigzagging their way through the collegiate athletics landscape and the Houston sports community, with the help of their professors Ted Curtis and Chad Barr. The course focuses on media relations, corporate sponsorship and NCAA management.

Final Four Little LU“Our students have spent their collegiate careers learning about the management of major sports events,” says Curtis. “Now, they will experience it all up close.”

This experience is not just fun and games. In fact, class will be in session at Reliant Stadium itself, as students will be challenged to investigate sponsorship activation throughout the massive stadium. And, at their seats between national semifinal games, students will hold a class session to analyze their sponsorship data findings.

Students also will:

  • write dozens of press releases on the tournament and surrounding events
  • complete, edit and produce video news reports on NCAA management
  • assist in event operations with the NCAA Local Organizing Committee
  • run operations for TEAM Coalition’s fan safety/anti-drunk-driving program
  • participate in the National Association of Basketball Coaches trade show
  • meet with dozens of leaders at area sports standouts

“This active learning experience will serve as a lesson that our students will take with them to their future careers as sports executives,” says Curtis, who has taught in Lynn University’s College of Hospitality Management since 1998.

The course's lessons also are learned in the classroom. Throughout the term, students examine the massive NCAA Manual, study news reporting and production, and conduct in-class debates on NCAA amateurism.